West High

Colors and Typography

Our identity system only has four colors - Panther Black, West Red, True White, and West Grey. We chose to limit these colors to keep costs down and to make it easy to reproduce our identity in a variety of mediums. Below are our colors with a couple of different ways to describe the colors. Sometimes someone will ask you for a PMS or Pantone number, or someone else might ask you for the HEX values that are used on the web; this information is provided below.

Primary		Supplemental

Panther Black	West Red	True White	West Grey
C=0 M=0 Y=0 K=100	C=14 M=100 Y=98 K=4	C=0 M=0 Y=0 K=0	C=65 M=58 Y=57 K=37
R=0 G=0 B=0	R=203 G=32 B=39	R=255 G=255 B=255	R=77 G=77 B=77
#000000	#F32837	#FFFFFF	#4D4D4D
PMS Hexachrome Black C	PMS Red 032 C		PMS 424 C

Typography

You usually don't think of type as a huge part of an identity system, but it is. The typeface (font) you use to produce newsletters, memos, notes to parents, etc., should all be the same. If you use our typeface consistently, soon you'll be able to recognize a document as "one of ours" without even reading it or seeing our logo.

Download these fonts here.

Academic Display Font

The primary display font used for headings, titles, and in our logo, is Trajan Pro Bold. It is to be used in All Caps as often as possible.

The words 'DISPLAY FONT' are displayed in a bold, serif font.